Definition, Meaning & Synonyms | English word GENERICIZATION
GENERICIZATION
Definitions of GENERICIZATION
- (uncountable, countable) The process of becoming generic; an instance of it.
- (uncountable, legal) With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
- (countable) An instance of this act or process; a generic name thus created.
Number of letters
14
Is palindrome
No
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Examples of Using GENERICIZATION in a Sentence
- Xerox Corporation attempted to prevent the genericization of its core trademark through an extensive public relations campaign advising consumers to "photocopy" instead of "xerox" documents.
- A trademark is prone to genericization, or "genericide", when a brand name acquires substantial market dominance or mind share, becoming so widely used for similar products or services that it is no longer associated with the trademark owner, e.
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